# Snapchat Pixel

#### **Watch the following video to grasp the process**

## Create your Snapchat pixel ID 

**Step 1:** Open your Snapchat Event Manager => Choose New Event Source

<figure><img src="/files/aepuXDbaiwxkYcwPzJ2p" alt=""><figcaption></figcaption></figure>

**Step 2:** Click on Web

<figure><img src="/files/LwUpYvPC1Q3itjmgX33c" alt=""><figcaption></figcaption></figure>

**Step 3:** Mark the name for the pixel you created, then Confirm

<figure><img src="/files/gqMiUgxu54CIDCGQzgZ6" alt=""><figcaption></figcaption></figure>

Tadaa, it is done, the Snapchat pixel ID is here :clap:

<figure><img src="/files/dn7ickRvpbQwpX0ymlwi" alt=""><figcaption></figcaption></figure>

### **Add your pixel ID in OneTrack**

Just one action, please copy the Snapchat pixel ID you just created, and paste it in OneTrack, that is all :tada:

<figure><img src="/files/qxFX5lZSo7FgWNgRXy1V" alt=""><figcaption></figcaption></figure>

### Let testing the Snapchat pixel in your website

1. **Install the Snap Pixel Helper extension**

&#x20;  [Here is the link of the extension](https://chrome.google.com/webstore/detail/snap-pixel-helper/hnlbfcoodjpconffdbddfglilhkhpdnf)

2. **Let's test it in your website**

The pixel is added in OneTrack already. You need to check in Snapchat pixel helper, if you see the pixel can track Page view, View content, Add to cart, Start checkout and Purchase event, so the pixel is working well

**Page View:** A pixel can track when a user loads a specific page on a website.

<figure><img src="/files/8tdX5R7gp6z1d9UVpPBB" alt=""><figcaption></figcaption></figure>

**View Content:** When a user views a specific product or piece of content, a pixel can be triggered to record this event.

<figure><img src="/files/gSolmRvCYqRlQ3ttxVG9" alt=""><figcaption></figcaption></figure>

**Add Cart:** When a user adds an item to their shopping cart or basket, a pixel can be triggered to track this action.

<figure><img src="/files/o764hgZ4dtmCfg58Zzrz" alt=""><figcaption></figcaption></figure>

**Start Checkout:** This event is tracked when a user proceeds to the checkout process to complete a purchase. It indicates that the user is in the final stages of making a transaction.

<figure><img src="/files/EkDRidY8KVbnaWnVXMKp" alt=""><figcaption></figcaption></figure>

**Purchase Event:** When a user successfully completes a purchase, a pixel associated with the tracking system is triggered in thank\_you page.

<figure><img src="/files/8IVfN0c2j1vhYHXW4GCL" alt=""><figcaption></figcaption></figure>

### Check the data in your Snapchat Event Manager

You can see the overview of data here

<figure><img src="/files/D4oDIIJUOzw5T0sdCjF1" alt=""><figcaption></figcaption></figure>

And detailed here:

<figure><img src="/files/TO8BdoD6kmkQQJ2pPZtu" alt=""><figcaption></figcaption></figure>

*If you are still struggling with Snapchat Pixels, please feel free to contact live chat support or <onetrack.commerce@gmail.com> for the best assistance.*


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